Businesses simply require marketing and promotion in order to make their mark in their respective industry and so that people get to know who they really are. Of course the sales depend on the quality of goods and service a company offers but goods and services alone cannot make your company stand out against the competition. You definitely need to market yourself to let the consumers know who you are.
You need to tell them about yourself and embed yourself and your product in their brain and only then will they purchase your products and services. To market yourself you have a lot of options and different mediums you can resort to but there is one way of marketing that suits every budget and style, and that way is marketing through promotional products.
Let me give you a brief overview of promotional products and let you know of the ways in which they aid your business.
If you’ve ever gone to a trade show and received a notebook or a keychain with any XYZ company’s logo on it or received a pen or a mug from your recent visit to the bank (banks like BNP Paribas, Banco Santander, Banco Popular Español, BBVA Bancomer, Banorte, Citibanamex, Banco Santander Mexico, etc.) , those right there are promotional products that you held in your hand.
These little giveaways become a part of our everyday lives so effortlessly without us even realizing. While we use these products in our everyday lives we are in actuality promoting the brand logo or the message written on these little objects. These small items are by far one of the most affordable advertising strategies known to mankind and are simply appreciated and loved by people of all ages alike. After all, we all love freebies. Right?
Here are a few interesting statistics and figures about promotional products:
- 8 out of 10 people in the United States have around 1-10 promotional products.
- 6 out of 10 consumers keep promotional products with them for up to 2 years.
- 85% of the consumers conduct business with the advertiser after receiving a promotional product from them.
- 89% of the consumers are able to recall the advertiser even after 2 years of receiving their respective promotional product.
- 63% of the consumers give away their promotional products to their friends and relatives for further use.
- 94% of the people remember the place where they have received a promotional product.
- 83% of the people prefer advertising through promotional products.
- Promotional products attract 500% more referrals from customers who are satisfied with their promotional products.
These numbers clearly show why numerous big and small companies both use promotional products so much to market themselves and how effective promotional products. Look at these numbers again and think. Think how they can propel your business towards the betterment. To further elaborate here are 5 ways in which promotional products aid your business.
- Promotional Products Are A Low-Cost Yet Highly Effective
When small enterprises look at their larger counterparts, they just wish that they could launch a massive advertising campaign and spread their name out in the market through all the expensive mediums like them.
Large enterprises with their ginormous budgets have the luxury of spending tons of money to promote themselves whereas small businesses simply cannot do that.
Even without those massive budgets, small-scale businesses can market themselves successfully by incorporating promotional products in their marketing campaigns. As promotional products are mass produced, their cost price is pretty low, and because they have a long life they stay with the recipients for longer and keep on promoting your brand or company and so have an amazing return on investment (ROI).
- Promotional Products Provide Immediate Brand Recognition
Brand recognition means that the consumers can identify your company and the products and services you offer, instantly when they see your logo. The prime examples are of Nike, Coca-Cola, Apple, Facebook, Mercedes, McDonalds and etc.
Though all of these brands are from different industries but as soon as people see their logo they can recall the goods and services they provide. The promotional products distributed to the customers help them in recognizing and remembering your brand or business.
As I stated earlier “89% of the consumers are able to recall the advertiser even after 2 years of receiving their respective promotional product” you can clearly see how big a role it can play to make people recognize your business. And when people recognize you they’ll definitely purchase your goods and services. Research says 85% of the consumers conduct business with the advertiser after receiving a promotional product from them. This percentage is a lot higher than any other form marketing.
- Promotional Products Provide Amazing Exposure
When you are driving in the city you drive past many large billboard advertisements or when you are at home watching the La Liga or any other thing on television, you happen to come across many ads.
Same is the case when you go for a run and you run past small advertisement flyers and cards. These advertisements pass through your eyes instantly in a very short amount of time and most of the times you don’t even care to pay a lot of attention to them. This is not the case when it comes to promotional products.
As promotional products are items that stay in a person’s daily use, these items are seen by the consumers a lot during the course of the day. For example if you gift your consumers a good customized branded cap that has your company logo on it as a promotional product.
The person receiving the giveaway will surely keep your cap with him or herself and wear it when the need arises. He’ll keep on using your gift item and just like that your logo will be there for everyone to see, plus your recipient will also look at your logo repeatedly.
Research tells us 76.10 % could recall the name of the advertiser on the promo product they received in the last year, whereas only 53.50% could recall the name of the advertiser that they had seen in a newspaper or a magazine, that too in the previous week. The numbers clearly show that promotional products simply provide far better and effective exposure to your business.
- Promotional Products Work As Business Cards
We all know what business cards do, right? The key role of a business card is to introduce your business and the products and services you offer to the consumers. They are cards with your company’s name, number, logo, address, other contact details and sometimes have a little information relating to the goods and services your company offers.
Promotional products also work in the same way, but with way better results. The thing with business cards is that they are very plain and boring. A lot of times we receive business cards and just put it in our pockets or in our wallets and never take them out again and see what they are all about.
Business cards usually get lost, are thrown away or come out as mushy paper from the washing machine. This is not the case with promotional products. Promotional products are items that are used in our everyday lives and so aren’t kept aside like the business cards. They contain your business logo, contact information, deliver your brand message and etc. just like the business cards but because they are in regular used and not kept aside.
This is what makes enables them to do a better job. Research tells us that 71.60% of the attendees who received promotional products remembered the name of the company who gave it to them. Out of which 89% remember them for two years.
I really don’t know the numbers for business cards but trust me they can’t be this high. Another advantage that you get with promotional products over business cards is that with promotional products you have a wide variety of goods to choose from whereas business cards will be plain old business cards. With promotional items you can let your imagination run wild and incorporate them in your social media campaigns as well. With promotional products you can simply do a lot.
- Promotional Products Drive Customer Loyalty
Customer loyalty is one of the most import things for any business no matter what industry you belong to or whatever goods and services you offer. Each owner wants their customers to purchase their products and services whenever the need arises.
They want them to stick by them and not purchase from their competition. A solid customer base is a huge luxury and to achieve it businesses spend tons of money and use different techniques. Promotional products can help you in doing so as well that too in a very short period of time. To do so you will require top-quality custom branded promotional products. People generally associate the quality of your promotional products to the quality of your business.
If your promotional products are good, they will perceive that the goods and services you offer are also of good standards and will feel good about your company. This will help them in choosing to conduct business from you instead of your rival company. Research tells us that there is 52 % greater chance of people to make a purchase again who received a promotional product instead of newsletters.
The promotional products simply grab your consumer’s attention and convince them in doing business with you. Of course to achieve long term customer loyalty you would need to provide amazing goods and services but promotional products can help you get the cycle started.
These are 5 of the many ways in which promotional products help your business to grow and proper. Now that you know exactly what these promo items can do for you, all you need to do next is to start using them. With the help of them you’ll definitely create stronger more effective bonds between your business and its audience. So what are you waiting for? Let’s get it started.