Having a skilled content writer is critical for many digital marketers. It helps them produce successful content that lends credibility to their marketing efforts and increases customer loyalty. However, sometimes, avoiding plagiarism without compromising content quality becomes challenging, even for skilled writers. So, for those in a similar situation, let’s discuss the (five) 5 helpful tips to focus on plagiarism-free content for digital marketing agencies.
5 Helpful Plagiarism-Free Content Tips
1. Understand What Plagiarism is and its Different Types:
Before thinking of avoiding something, it is essential to understand the concept of the thing you are trying to avoid. The same is the case with plagiarism.
Plagiarism happens when a writer intentionally or unintentionally copies the content from an existing source without crediting the original owner. It mainly occurs when a writer doesn’t research his topic or has less knowledge about it.
From its definition, it looks simple to avoid plagiarism. However, it’s not as simple as it sounds because plagiarism can be of the following types:
- Accidental – Accidental plagiarism is a type of plagiarism where a writer accidentally uses someone else’s information or forgets to cite the included information sources.
- Global or Complete – This type of plagiarism is the most common because it occurs when a writer copies the (word-to-word) content from an existing source and doesn’t credit the original author.
- Direct or Verbatim – Direct plagiarism is similar to global because here, a writer copies someone else’s work, adds a part of his information and presents it as his own.
- Paraphrasing – Suppose a writer doesn’t know how to paraphrase something correctly or doesn’t mention the source of paraphrased information. In such a case, his written content will fall under paraphrasing-plagiarism.
- Patchwork or Mosaic – The idea of taking information from multiple sources and combining them to make it look like something new falls under patchwork or mosaic plagiarism criteria. Similarly, if a writer takes bits of content from a source and ‘patches’ them into some of his own content, it will also be recognized as mosaic.
- Self – Self-plagiarism is the type of plagiarism in which a writer accidentally copies some of his own, previously published content. This is a problem with professional writers if they ever have to write the same type of content for multiple clients.
Thus, a writer should understand the concept of plagiarism to avoid it successfully.
2. Invest Good Time in the Research Phase:
As mentioned earlier, the primary reason plagiarism occurs in a document is less knowledge of a writer about his topic. So, to prevent plagiarism, a writer should extensively research his topic because the more relevant resources a writer will cover, the more material he can gather for his topic.
However, extensive research is only possible if a writer starts working on a topic early. So, the second tip in this guide of (five) 5 helpful tips to focus on plagiarism-free content for digital marketing is to start working on a topic early.
3. Learn the Art of Paraphrasing:
The internet age has made it challenging to prevent plagiarism because when a writer is researching, it is easier to get carried away and copy information from existing materials. So, a writer’s priority should be to include new information in his topic.
However, it is almost impossible to create something entirely new because everyone takes inspiration from somewhere on the internet. So, in such a case, writers can use paraphrasing techniques.’
*** Note: The information here is not encouraging the readers to paraphrase the content instead of producing something new ***
Paraphrasing is when a writer explains someone else’s idea in his wording. However, for paraphrasing to be effective in avoiding plagiarism, it is essential to mention the source of the original information. Otherwise, even the correctly paraphrased material will fall under the criteria of plagiarism.
4. Avoid the Use of Copyright-Protected Media:
This technique is primarily relevant to avoiding plagiarism in digital marketing because when a blog or article writer writes content for a blog post or website, he needs to add relevant in-article images. However, the images must be original. Otherwise, the used image will fall under copyright infringement.
But if original images are unavailable, a writer can use no attribution images from websites like ‘Unsplash,’ ‘Pexels’ and ‘Pixabay.’ This technique is an ideal way to avoid copyright infringement or plagiarism that occurs from using media from existing sources.
5. Use the Help of Technology to Check for Plagiarism:
The last technique in this digital marketing guide is to take help from technology to prevent and remove plagiarism while writing content. So, writers can use plagiarism checkers to check their content for plagiarism and remove the possible traces of plagiarism.
A plagiarism checker is a tool that uses its deep-searching algorithm to compare the uploaded content against multiple online and offline sources. Such a tool then uses the algorithms to check whether the uploaded content matches with the scoured material or not.
If a plagiarism checker finds traces of duplication, it will check whether the writer has mentioned the source of copied information or not. If the writer has not mentioned the source, the tool will underline the duplicated content with a red line (or a highlight), which indicates plagiarized material in most plagiarism checkers.
Conclusion – The Bottom Line:
The chief marketing officer is responsible for developing the marketing strategy of a digital marketing firm. However, plagiarism-free content gives businesses better visibility and powerful results from their digital marketing efforts. So, considering the importance of content in digital marketing, it is essential to write plagiarism-free content.
Using someone else’s content without crediting the original owner is undoubtedly unethical. However, plagiarism should be the last thing to worry about when writing marketing content because if a writer keeps worrying about plagiarism, he won’t be able to write a compelling piece.