In order to bring in a reasonable amount of organic traffic to your website, it’s essential to make ‘relevance’ and ‘authority’ the integral parts of your SEO strategy.
The intent of your audience while they type in on the search bar of Google determines the ‘relevance’. Whereas, ‘authority’ is to do with the goal of the search engine to provide the best quality and relevant content to searchers online.
Apart from the high emphasis on content relevance, Google also takes many other factors into account while ranking a site in SERPs. Among these factors, a critical factor is how authoritative or trustworthy the publisher of the relevant content is. So choose the blogger outreach service wisely to get quality backlinks.
And the way Google looks at the authority of a website is through the ‘backlinks’. Backlinks play a vital role in showing a website as high-quality or low-quality in the eyes of search engines, and heavily affect the SEO of a website this way.
Definition of Backlinks
Backlinks are links that provide a link to your website from another website. Apparently, the link can be in the form of a phrasal text, an image, or even a button. All such links that take the reader or visitor from another website to your website – are simply called backlinks.
In the world of search engine optimization (SEO), backlinks hold a special place. It is because high-quality backlinks are valued by every search engine when it comes to ranking websites in SERPs (search engine results page). While there are up to 200 known Google ranking factors, backlinks are among the most essential factors for search engines.
Your SEO expert has this duty to dive deep and find quality sources to link back to your business website. In this blog post, we will look at some creative methods to earn quality backlinks.
Reclaim Mentions that are Not Linked
The easiest and fast way to earn quality backlinks is by reclaiming any mentions about your brand that do not link back to your brand’s website. To do this, you need to be on the lookout for who is giving mentions to your brand. Have a look at which are the blogs and other places where your brand is being mentioned.
The easy (and free) way of doing this is to turn on Google Alerts. And in case you want to delve deeper into insights about your site’s mentions, then you may want to use tools such as Ahrefs, Mention, and Content Explorer. Ironically, it is people’s aversion to asking that holds them back from the opportunity to get dofollow backlinks that hold so much power.
Arrange Links that are Contextual
Have you ever come across blogs that offer additional resources, either recommended in text or you may find them in a ‘read more’ section?
You must have noticed that the additional resource can be a link to a related piece written as a word or phrase that gives context about what you’ll find upon clicking the resource. Such links that are embedded in the article are called contextual links.
Now in order to get contextual links, you need to find the ideal link prospect you can reach out to. For instance, say you have new research on email marketing. You’ll then need to look for articles that talk about ‘marketing’ and recommend other articles.
Below are examples of how you can find them using Google:
- Email trends inurl:blog intext:”read more”
- Email trends inurl:blog intext:”recommended articles”
- Email trends inurl:blog intext:”recommended readings”
Try Achieving ‘Best X’ List Mentions in Other Places
These days, consumers online want to learn about the different options at their disposal before they make the final purchase decision. In this respect, people like to read blog articles such as ‘11 best keywords analysis tools to see what others have to suggest.
Now the way to have your product or service included in a round-up list, you need to go to the Google search bar and make a simple search. This way, you will be able to find high-ranking blogs that extensively write about the types of products or services you sell.
Below are some very useful search terms you can use to find relevant prospects in your niche or industry:
- Best ‘X’
- Best ‘A’ for ‘B’ – best LMS for institutions
- Top ‘X’ – top LMS for educational institutions
Be a Worthwhile Source for Other Publishers Our There
With the help of your SEO expertise and unique data, you can turn your website into a good source for other bloggers and journalists. Each time anyone quotes you, your website will earn a free backlink.
However, this technique not just helps you bring in high-quality backlinks, but also helps in effectively increasing brand awareness. When you are a trusted source, it’s no problem for you to observe decent amounts of referral traffic that only grows with time.
To start out, you can do this by subscribing to HARO (Help a Reporter Out). This is a free service whose objective is to connect sources with bloggers and journalists. And these bloggers and journalists are the ones who are in search of contributors.
After subscribing, HARO will daily send you an email showing queries from bloggers in your niche. You can pick the ones that suit your business’ backlinking goals and reply to them accordingly. You will also have to show them your credentials to build a rapport.
Update the Old Pieces of Content
You need to have a look at the articles that have not been updated in a while. And check how many backlinks a single piece of article has in it. In case, a lot of publications are quoting that piece of content, then you’re in luck!
You can then create an improved piece that’s fresh and has relevant data. You can then reach out to bloggers to inform them about your updated version. This is another great way of getting quality backlinks.
Concluding the Discussion
The above-mentioned techniques of seeking backlinks are very effective, and they are also white-hat. You can make them a part of your marketing strategy and take your website’s SEO to the next level.