Up to 63% of shopping journeys start online, and the number of digital buyers is expected to hit 2.14 billion people this year. This shows how critical it is to not only have an online presence but a solid strategy to market your business as well.
A great way to stay on top of the competition is to use the right tools and platforms. For instance, consider using a social media management tool to help automate posts and reply to messages faster.
Additionally, business owners can also use social listening tools to gain insight into what their target market is looking for.
In this article, we’ll share six must-have digital marketing platforms that will help your business grow and come out on top. Read along to find out more.
WordPress is a popular website-building tool. To date, it powers 39.5% of all websites around the world, including large enterprises such as Vogue, Walt Disney, and Unicef UK.
This software is a great digital marketing platform as it is highly extensible with over 55,000 plugins for SEO, analytics and tracking, as well as social sharing tools. It lets you tailor your website to fit your marketing needs.
For instance, to optimize for search engines and gain more organic traffic, consider using a plugin like Yoast, All in One SEO Pack, or Google Sitemap Generator. There are also lots of paid third-party plugins that come with even more features.
WordPress is free to use. However, to get started, you’ll need hosting and a domain name that will make your site accessible online.
HubSpot is a Customer Relationship Management (CRM) software to help manage relationships with customers and potential clients.
It acts as an all-around suite with tools and features to generate qualified leads, turn them into customers, and automate the processes.
The free version of HubSpot offers tools such as live chat, popup forms, and web forms to capture leads. If you’d like to gain more insight into your customers, you can use its email marketing tool and pipe their data into the CRM. From there, you can analyze customers’ behavior to further improve your marketing tactics.
To use more advanced tools, consider upgrading to HubSpot’s paid plans which start from $45/month and go up to $3,200/month depending on your needs.
MailChimp offers marketing automation tools with features for marketing campaigns, scheduling, and improving the overall customer journey.
To ensure a satisfying shopping experience, MailChimp builds personalized purchase paths based on the customer’s behavior. It also sends out a welcome message to new subscribers to build relationships.
MailChimp features product recommendations to show customers relevant products. When done right, it will give a seamless shopping journey for buyers and increase your conversion rate.
The platform mails postcards at regular intervals to make sure your business stays relevant and top of mind. Moreover, it is delivered by time zone, so your contacts receive their emails at the right time.
Mailchimp integrates with major eCommerce platforms such as WooCommerce, PrestaShop, and Magento, among others. If you’re just starting out with around 2,000 contacts, the free plan is enough. If you need more, consider upgrading to its paid plan starting at $9.99/month.
4. Google My Business
Google My Business is a free tool to promote your business on Google Search and Google Maps.
Once live, you can interact with customers by replying to reviews that appear on your business profile on Google Search. This way, potential customers can look at the reviews and decide whether they’d like to purchase your products or services.
You can also update your profile to show important details such as website address, phone number, opening hours, street address, and more to help customers find and connect with your business.
Additionally, business owners can keep their profile updated with fresh photos, special offers and promotions to encourage customers to purchase. Google My Business also lets you make changes and updates on the go using its mobile app.
Buffer is a social media marketing tool that helps with publishing, social media analytics, and customer engagement. It helps business owners track social media performance, plan better marketing campaigns, and respond faster to customers.
This marketing platform is essential to help your business grow because, on average, people spend almost 2.5 hours on social media every day.
Buffer lets you craft posts for various social networks from a single place. You can plan and publish content for Facebook, Pinterest, Instagram, and LinkedIn hassle-free.
The platform also has a collaboration feature so you can draft, edit, and review posts as a team. Your team can stay in sync to avoid overlaps and misunderstandings. In customers’ eyes, your business will not only appear active and well-maintained, but also professional and reachable.
If you’re just starting out with three social channels, Buffer’s free plan will suffice. For unlimited channels and more features, consider its essential plans for $5/channel/month.
Buzzsumo is a content marketing tool to monitor one’s brand and industry, which can help to discover growth opportunities and create interesting content.
This platform provides valuable insight for business owners using data-driven research. It collects articles and social engagements from various social networks to identify trends and understand your target audience. When used right, this tool can help attract more traffic and beat competitors.
Buzzsumo lets users discover content by browsing topics, trends, and forums. For instance, it supports searches on popular forums such as Reddit and Quora.
Additionally, it discovers words and phrases your audience is searching for. From there, Buzzsumo helps generate relevant keywords for you to use.
This platform can also discover trends using geographic filtering. This way, you can focus on relevant regions and gain meaningful insights. It also provides real-time results to see data from recently released content.
Buzzsumo is free to use for ten searches a month. Alternatively, it offers paid plans starting at $99/month for unlimited monthly searches.
With more and more businesses going online, it’s important to understand how to market and promote your brand. By using the right platforms, you can stay on top of the competition. Simply schedule regular social media posts and collect data-based insights using monitoring tools.
Here’s a list of six must-have digital marketing platforms and tools for your business:
- WordPress. A popular, extensive, and customizable website building tool.
- HubSpot. A customer relationship management tool for communicating with customers through live chats and forms.
- MailChimp. A marketing automation tool to schedule and automate a satisfying shopping experience.
- Google My Business. A free tool to promote your business and help people find it through Google Search and Google Maps.
- Buffer. A social media marketing tool to help publish and track posts on various channels.
- Buzzsumo. A monitoring tool to gain insight into your industry for better content creation.
Now that you know the essential digital marketing platforms, it’s time to leverage your business and make more sales. Best of luck!