Online businesses are trying several ways to increase their revenues. They are spending considerable amounts in undertaking online ads to improve their outreach and ultimately their revenues. Many of them are using the Google Shopping platform to grab more eyeball shares. Due to the ease of use, more businesses are using this platform to promote their products.
While the Google Shopping platform allows online businesses to enhance their revenues, you must also consider several factors that can help. As you would be gathering client information, it is suggested that you install an SSL certificate to ensure customers’ PII security. We will discuss some of the strategies for e-commerce website owners to enhance their returns from Google Shopping.
#1. Installing an SSL certificate
Online shops will be gathering customer information through forms and other means. It is necessary to protect the data from hackers. The Google Shopping guidelines also state that businesses that collect personal information must do it through a secure page. Moreover, e-commerce websites must adhere to the PCI-DSS guidelines to carry out online transactions. Installing an SSL certificate can solve all your security worries, by encrypting the in-transit communication that happens between the web browser and the client server.
E-commerce websites must adhere to specific guidelines laid down to ensure the protection of contact information. You must adhere to these guidelines to garner the full benefits of Google Shopping. They can install a Wildcard SSL certificate to safeguard customer data to secure the primary domain and several first-level sub-domains under it. This particular kind of SSL cert will eliminate the need to install a new single-domain SSL certificate for each new subdomain you add.
#2. Optimizing the product feed
What is the way to reach your audience? Yes, with an optimized description of the product. First, ensure that the data feed does not miss any attributes. Always ensure that the title, along with the description and other key attributes, are covered. You must also optimize the title and the description to include the keywords. Effectively, it is like doing SEO for your product.
One of the best ways to describe your product is by stressing the key features. It would help if you also covered semantic title optimization. Also, consider optimizing the product description and write the essential information up front. It ensures that there is a positive correlation with the Google Shopping Quality Score.
#3. Beat the competition
Like other platforms, there is no guarantee that you will be the leader. You must compete with other businesses and ensure that you come on top. Like other channels, you must ensure that you score above your competition. It is necessary to think about how you can outshine the competition. Always set goals and ensure they are achievable.
How will you ensure that you are above your competition? Ensure that you are using the right strategies and have clear goals about why you are on the Google Shopping platform. If you have several products, consider whether you will have lower-priced or premium products on the platform. Also, consider the overall product demand while selecting the products you wish to have on the platform.
#4. Using an ideal bid strategy
An effective bid strategy works wonders on all platforms, and Google Shopping is no exception. Understandably, you may not be able to bid on specific keywords. You can utilise the benefit of query level bidding. Taking advantage of “Campaign Priority” settings can help you to prioritise a particular campaign.
You can also segment campaigns based on your intention. Businesses can also take advantage of the shared budget that can split the campaign into various tiers. It becomes easy to split the budget across high or low-performing campaigns. If some of the ads in the low-performing campaign are doing well, you may focus more on them.
#5. Know when the performance is the best
Like all other platforms, the performance of your ads can vary according to the day of the week and the hour of the day. Always have a flexible strategy that will allow you to alter your bids during times of high performance throughout the day and across the week. You can change the bids and use bidding scripts to adjust your bids according to the windows of the best performance.
You can do the research yourself and understand the patterns when your audience is shopping online. You must also understand how the ads entice users to click on them and finalize a purchase. Ensure that the ad appeals to the shoppers, and you can proactively send out appealing ads.
#6. Set competitive pricing strategies
Being an online seller of goods, you must be aware that your products must be priced competitively. This platform can help you with your outreach strategy, but you must also keep your prices competitive. For example, if you come across similar products, what will be your deciding factor? In most cases, it will be the price.
A competitive price can help as it will also ensure that your ads are shown more often to the audience. Always check the competitor quotes and make suitable changes to your prices. It can make all the difference in ensuring your product sells like hotcakes. You can also run promotions or show off the ratings you have received from earlier customers.
#7. Make use of product groups
Like all e-commerce platforms, it also helps to sort your products in Google Shopping. If it can be done on e-commerce websites, why should not you extend this to Google Shopping? You can segment the products into sub-categories to help assess the types of products that are more in demand with the audience.
Having more information about the set of products more in demand can help to improve the ROAS. You can easily segment the products into smaller sub-categories and track how they are faring against your competitors. It can help make subtle changes to your strategies and ensure that all your products have increased demand.
Businesses are always looking out for newer avenues to grow their business. Google Shopping is one such area that online sellers often overlook. However, they have their own set of guidelines, and some pertain to data security. Ensure the best-in-class security of the sensitive information shared by your customers by installing the premium yet cheap GoDaddy Wildcard SSL certificate. With this single cert, you can ensure encryption of the in-transit communication that transpires on the chosen primary domain and an unlimited number of first-level subdomains. Businesses must adhere to these guidelines and utilise various strategies to extract the best ROAS from this platform. This article discusses some of the techniques that you can utilise to grow your revenues using Google Shopping.