Welcome to the other side of the fence. If you thought that just because you’re good with numbers there’s no other factor that can make or break your business, have I got news for you! The world of numbers needs art or what is more commonly known as design. Confused? Let me clear the fog – Business Logo Design
Now I’m not questioning anyone’s abilities as an accountant, a book-keeper, a finance expert or a businessman but let’s be real: excel sheets won’t advertise your brand! This is where logo design swoops in as the unsung hero of almost any business, sprouting from any industry in the world.
Whether you’re the owner of an Accounting firm or are planning to establish one, your business is your brand which ultimately needs a brand identity of an accounting logo. Your accounting logo is the first impression of your brand/business and we all know how important that is! When you seek to grow, you need to know that there is a lot of big fish in the sea and you need a well-designed logo to compete in a thriving industry.
In a nutshell: an exceptional accounting logo is the first step towards impactful brand recognition for your financial services/business.
For the next few paragraphs, I’d request you all to stop calculating and continue reading if you’re planning to get a logo designed for your accounting firm or are thinking of a revamp. Because you need to know exactly how does a good accounting logo affects your accounting business? There are multiple roles that an exceptionally designed accounting logo can play in the success of your firm. Here are a few:
Your Brand ID
As with any other business, an impactful logo design will be your brand’s identifier and the first impression for your clientele which alone is reason enough to get a good accounting logo designed by a professional.
A professionally designed accounting logo serves as an indicator to potential clients about how serious you are about establishing recognition for your brand which ultimately leads them to think “they’ll take my work seriously too”. To sum it up, a well-designed logo is directly proportional to the trust of your clients. The better the logo, the more they’ll find it easier to rely upon your business.
Your logo is amidst the best tools which you have at your disposal to get your message across. When designed smartly, a logo can communicate your vision or any other message which you want to convey to your target audience and this does not omit accounting/finance accounting/finance firms. Being a business that relies on the trust of its clientele, your accounting logo should preferably convey a visual message which convinces clients that “your assets are in good hands”.
An ideal logo would give the impression that perfection is what your business delivers and that errors are almost non-existent in the services you provide. Before finalizing your logo design, think of your brand as a person with a unique personality and incorporate the finest part of your brand’s persona into your logo design. Hence, an appropriately designed accounting logo will not only give a good first impression but will also play an integral part in persuading your client
The Attention Seeker
Yes, the logo of your accounting business can actually be the distinguishing factor in an ocean of competition where every fish tries to swim faster than the others. (Pardon me for being too “fishy” about this but puns make life less boring).
Hopping back to why is it so integral for your accounting logo to be one of a kind and deliver the right message in a creative yet serious manner, you must keep in mind that in a thriving industry your logo needs to seek the attention of your could-be clients. If your logo can manage to captivate your target market, there’s a high probability of clients skipping the big names and inquiring about your services. It’s over to your skills from there.
The Budget-Friendly Marketer
If you’re thinking of saving a few bucks on logo designing when funds are low, that mistake may cost you more than you can calculate, as a start-up! In fact, getting a professional accounting logo design can be the most effective and economical manner of advertising/marketing your finance/accounting firm.
Being primarily your brand’s face, the logo will be visible on your stationery, website, and any other low-cost advertising material hence when designed right. Your logo can be more than just a brand identity. It can be a permanent marketing tool that conveys your goals, vision, and message!
“Branding is about building a philosophy behind what the business stands for. It’s what gets people wanting to buy your product or service, and yet it’s often bypassed as finance brands rush to build a logo”.