SEO is the lifeline of e-commerce websites but several websites show no interest in optimizing the search engines although it is important to do so – skyrocket
Here is a list of the best practices that would skyrocket the online sales
Doesn’t matter whether you are running a small or a big ecommerce store; you need to do keyword search for anything. You also need to get this particular part right as it is very critical or it might cause the following:
Targeting the right set of keywords
You can also target the right set of keywords that would help you rank the keywords that would bring in quality traffic, and would not put a load on the website server.
Here are the types of keywords that you can use to target your niche audience:
Search popular marketplaces which include BestBuy, Walmart, Alibaba, and so on when you are performing keyword research. It would be better if you happen to find the popular products that form a part of your niche audience and would perform best. Here are a few things that should be considered when you are considering different marketplaces:
The architecture of your website decides how you want to set up the flow of product pages, navigation, home page, as well as category pages. Just by working on the site of the architecture, you can always optimize the store, SEO along with website users.
Optimize the website architecture
In order to optimize the website architecture, you can present the most relevant content on the website to the users and ensure that the navigation is as smooth as possible and drive organic traffic to the online store which is followed by an ecommerce SEO guide.
Technical SEO and SEO Audit
When you are done with the fundamental on-page SEO, you can always check where do you stand when it comes to the search engines. In addition to that, you also need to measure different metrics and perform deep audits on the website. It is important to do this if you want to accomplish major goals which include:
Home Page audit:
Look out for the homepage of your website for the SEO mistakes. You also need to make sure to properly use headline title tags when you are doing keyword research and adding other descriptions.
Analyzing the Backlink Profile:
You can also make use of a tool such as Ahrefs if you want to analyze the backlink profile and discover the following options:
Analyzing the site Speed:
You need to make sure that the website can load fast on different kinds of devices. In case the website is loading slow, then it can never rank well, at least when the Google SERPs are concerned.
If you find that the web pages are taking more than 5-6 seconds to load, you should work on reducing the loading time which is lower than 3-4 seconds.
Analyze whether the website is mobile-friendly
You need to make sure that the website is mobile-friendly so that users can browse through the products that they desire. In addition, you should use tools to check whether the website is mobile-friendly or not. skyrocket
Perform redirects on several version of the website
In case you are using the website URL, it is necessary for you to make sure that you can opt for 301 redirects and keep only one version for browsing.
Make sure that there is only one of them, while you redirect 301 to others. Also, when you are moving from HTTP to HTTPS, it is extremely important that you redirect the users to the new HTTPS URL when they are typing-in the old HTTP URL.
Avoid using multiple variations of the URL, as you will only get confused with the search crawlers and duplicate content issues might affect the SEO of the website.
Check for aspects such as broken links, duplicate content, and missing metadata.
Make use of these tactics to ensure your e-commerce store runs successfully.