If you are into branding and marketing to shape your brand, then you would know that as soon as you can have your finger on the pulse of the latest design trend, it fades away. Bearing this mind, what can you do to keep up with the ever-changing design trends? Fortunately, there is one thing that can help you stay on top of these trends: Find out which of them set to emerge in the days to come and which ones will be replaced by other trends.
The same goes for the custom soap boxes. To keep up with this rapid pace of change, soap manufacturers are now increasingly relying on professional packaging companies like The Legacy Printing. So they won’t end up wasting their marketing dollars. But if you are willing to do it yourself, here is what you need to know.
Identify Trends that are Fading Away
To get a gist of the existing custom soap packaging trends, you need to be aware of the styles that have already fagged out. Some packaging trends that we deem are going out of style include masculine and aggressive packages. Ever since feminism has swept the west, packaging design also seems to take color from the trend. As a result, the industry is witnessing soothing and welcoming containers in both style and color.
Another trend that’s going away is small typography. For a long time, brands assumed the smaller typeface would grasp customers’ attention, as it draws customers in to see what’s going on, just the way people lean in to hear a whisper. But the new trend is to make the announcement in big and bold lettering. This distracts prospective customers from their cellphone or whatever is vying to gain their attention.
Another old trend that appears to be falling in the shadows is a familiar design. For a while, it was believed familiar and comfortable images are the way forward. But today’s shoppers have nearly endless options to choose from. Furthermore, they are more adventurous, so you will take a risk by rolling out something that is a bit like your design.
Identify Rapidly Evolving Trends in Packaging
What are some current and developing design trends to consider when devising your custom soap box packaging design? Of course, it’s not a piece of cake to identify the trends relevant to you, but here are a few things one should certainly consider.
First, the concept of ‘vintage’ has completely changed. Back in the day, the vintage packaging means a simple and old-fashioned design that doesn’t necessarily boast faded colors or calligraphic script. Nowadays, the antique represents nostalgic days. The design reminds us of things existed before smartphones, hashtags, and digitally printed graphics which evokes the vintage feel.
Eco-friendly packaging is another rising trend that has been making rounds for some time now. And it appears to be gaining serious momentum. These days, people are more concerned about the effects of hazardous packaging on the environment. It clearly suggests minimal and recyclable containers can help improve your brand image and credibility with the target audience.
Get a Feel for Changing Design Trends
An ideal way to adapt to changing design trends is by doing your research. Always stay in the know of what is happening in the packaging world. Not just in your niche, but also in other sectors. Moreover, it’s not a bad idea to work with a packaging company that specializes in developing custom printed soap boxes. This will allow you to carve a design that is in line with the popular design trends.
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