SERP (Search Results Page) is the most desirable place you want to have on your website. That is the result of any question or query on Google. A higher SERP rate will ensure more traffic to your website. This will ensure higher conversion rates. Here is a promising guide to a better position – Guide to the SERP Ranking
Let’s start by reading the standard Google SERP game.
STEP-1 Interesting articles with relevant keywords
The title of your content is the first thing the user sees. It should be interesting enough, showing the ability to answer questions. And it should contain keywords that can lead to relevant search results.
The Google algorithm displays the most instructive results. In their mission statement, they said that organizing global data and making it accessible to the rest of the world and useful.
You should verify content that is credible to viewers as soon as they open your site. This is based on B2B or B2C searches. An easy way to do that is to create interesting articles. This should serve the purpose of the search. They have to promise enough. For example, anyone who searches for ‘hacks for cashback’ will drag to the title “10 Best Hacks to Get Amazing Cashbacks“. Instead of simplicity such as “Cashback hacks”.
Developing new SEO techniques for your site is the next step. So let’s face it –
STEP-2 Understanding the Google Algorithm
According to Moz, there are about 500-600 changes in the Algorithm. Google executives like Gary Illyes and John Mueller have somehow confirmed it. So be updated with new algorithm changes.
Your site may appear to be blocked due to low traffic. But Google does not always announce the changes.
Example- Mobile-Friendly Update for April 2015. Compatible with popular easy-to-use sites. It can also impose fines on those who are not.
Penguin Update 2012 designed to see the results of spam searches. More time spent on buying links to enhance Google Rankings.
This and other updates like Panda, hummingbird, Google EMD, Phantom, Penguin, etc. tell us a lot about the algorithm.
To keep track of updates you can log in to sites like Google’s Algorithm Change History. Knowing this will help you build better SEO strategies.
STEP-3 Know Your Current Search
It is very important to know where you stand right now. It helps to check your growth. Testing your SERP.COM key level will help you. This reflects the number of results in the monthly search, the level of specific search terms, the cost per click of a paid search, etc.
There are various analyzes that explain the reasons for the reduction of the road. One of the sites is slow moving, this will reduce traffic dramatically. 3-4 seconds delay often loses interest in content. A good example of this is Walmart. WebPerformanceToday reports that Walmart has significantly reduced conversions after site load times increased by 4 seconds.
To help you rate from time to time check your site’s status in PageSpeedInsights.
STEP-4 Living Road Maintenance
Traffic is higher for live areas than unfamiliar sites. Visitors rely heavily on biological sites. Unusual sites like paid search and social media attract a few visitors. According to BrightEdge, there were live sites that attracted more than 51% B2B and B2C visitors. And social can make up only 5%.
Although there is no harm in advertising your site, only if there are not enough results or no search results provided. In this case, visitors often visit non-organic areas as well. In doing so, ROI is a key factor to keep in mind. Also, that PPC adds well to your site for a good price.
STEP 5 To Make Your Site A Serp Friendly Mobile Better Ranking
If you haven’t made your website compatible with mobile then this is the first thing you should do now. Google’s algorithm loves mobile pages as we discussed earlier. Mobile site maintenance is a very important step.
Upload speeds and better mobile experience will improve your SERP level. One way to do this is to add AMP (instant mobile pages) to your site results. This is a Google project to ensure faster loading of mobile pages.
STEP-6 Research is key
You must do a sufficient amount of research on keywords. A great way to get the best SEO is to create great content using keywords. Trade keywords serve a purpose. You have to deliver what the visitor wants.
If a visitor is searching for information on the search you will need to add instructive keywords. But if the visitor intends to buy something then the keywords should be according to them.
Competition research is also an important factor. Knowing what kind of content they offer on their site will help you improve your own.
You can add publishing dates to your site’s content. This will help you if the visitor wants the latest content. Adding a date will help you get more traffic as the visitor can specify dates. You can always update the content of the latest date.
STEP-7 Use Rich Tips and Better Permissions
Website content should answer a question with a short paragraph or a search list. Google can automatically add it to the SERP which will bring you more traffic.
These are best known as rich captions. Adding informative content using appropriate keywords will help. More traffic will lead to a higher level.
Permalinks are something visitors pay more attention to than you think. If your permalinks contain only symbols or numbers, visitors are less likely to trust the site.
Bad permalinks can cause you to reduce traffic. Permalinks should have keywords or search results. Most of the time your article will work well for you on purpose.
All in all if you follow these simple steps, you can achieve a higher SERP level. Finally, to get the best help, hire a professional company to expand it.
If you are looking to increase site performance then you may click increase your website performance in 5 ways.
image soucre: blog.alexa.com
