TikTok is so famous, in August 2020, he was the leader of downloads in the app stores of Apple and Google. There are already more than 2 billion downloads worldwide and more than 800 million active monthly users!
With so many people accessing the platform, creating content, and making money, TikTok becomes a diamond mine, ready to be explored by smart brands, which seek to create a lasting relationship with their fans and customers.
The social network of short videos has already become one of the main marketing channels for brands such as Netflix, Guaraná Antarctica, Desinchá, Estadão, among many others.
If you also want to take advantage of the potential of this social network to leverage your business, we will give you some essential tips for you to pump your videos and gain followers on TikTok.
1. Create original branded content
It’s okay that in TikTok there is a lot of dancing, voiceovers on top of other videos, and sounds and challenges, but that does not mean that you should not cherish originality.
You can be inspired by other videos, but always try to put your face, your idea, your style! Being original you are more likely to go viral. Copying other ideas will make you just one more in the crowd.
Be original also between your platforms. There is no use reusing videos from Instagram and Facebook for TikTok. He has a different audience, a different layout, different ways of interacting.
TikTok videos need to be original to the fullest, considering the particularities of the platform and the audience.
2. Propose challenges to gain followers on TikTok
The challenges (or challenges, if you enjoy speaking in English) are so famous and important for the network and for users.
But let’s summarize here:
The challenges of TikTok are proposals that users launch on the platform to instigate the community to create videos on some theme or with some guidance, which is always identified by a hashtag.
The challenge can ask to tell a story (eg: #historiasdetiktok ), share tips (eg: #secuida ), participate in a campaign (eg: #agostolaranja ), play a game (eg: #lookolhosvendados ), and several other challenges.
When you access the “discover” tab, you will find several hashtags and challenges there. Everyone likes to see and reproduce the challenges that arise and, therefore, whoever posts a video in this section gets many views and likes on TikTok.
Making your version of an existing challenge – or creating your own – is one of the best ways to pump, gain followers, likes and views.
3. Partner with digital influencers
The influence of marketing is one of the strengths of TikTok.
As this social network allows you to create content quickly, many people end up going viral and becoming known. And brands, of course, can embark on this wave.
That was what Pantene recently did in the #Meu CabeloDi z challenge, which featured presenter Maísa. In 24 hours, there were more than 1 million views in the hashtag and thousands of people making their versions of this challenge.
And you don’t have to partner with television celebrities. You can bet on micro-influencers, users with regional relevance, or in a specific niche.
TikTok has up to a platform that helps you find the best influencer for your campaigns: TikTok Creator Marketplace.
4. Encourage and share the UGC (User Generated Content)
It is important to keep the radar on to see what people are saying about the brand and, above all, to give a voice, stimulate and share user-generated content.
Two fashion brands that do this very well are Riachuelo and Amaro. Companies take advantage of content created by other users and celebrities to enrich their profiles and generate interaction.
5. Use strategic hashtags in your videos
We talked about the challenges earlier and you noticed that they are found through hashtags, right?
They are very important, as they are the main way of organizing themes and challenges on the platform. Want to find something specific on TikTok? Just type in a hashtag!
Therefore, knowing how to use them, taking into account those that have to do with your niche and, especially, those that are pumping, can earn you several new followers.
6. Keep the frequency of publication
You want to gain followers on TikTok, don’t you? So, keep the frequency in the publications, so the platform identifies that you are an active user and starts showing your videos to other people who do not follow your profile.
Keeping the frequency helps to show the TikTok algorithm that you are relevant and, of course, show your brand more often to new users.
7. Invest in ads, don’t just rely on organic reach
Like any social network, you can also advertise on TikTok and increase the reach of your publications, gaining more followers.
However, not everything is perfect. The TikTok for Business is only available in some countries. Here in Brazil, to be able to advertise it is necessary to fill out a form and wait for the analysis and release of the platform.
But while ads on the platform are not released for everyone, you can take advantage of the previous tips, get new followers and even earn good money with TikTok.
Ah, remember that buying followers is never a good practice. As in other social networks, getting followers is a job that invests work to gain engagement – increase tiktok followers