No matter if your talk show airs on a TV channel, podcasting platform, or social media site, promoting it online is essential to grow your show’s viewership and connect with viewers.

This would require you to implement a mix of digital marketing techniques, which may seem tricky at first but are very simple and intuitive.

Here is a list of some of the best ways to market your informative, one-of-a-kind, and engaging talk show online:

Content marketing

Create dedicated profiles for your talk show on popular social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram, where your target audience is most likely to be active. For instance, if the discussions of your talk show are geared toward millennials, you should establish a strong presence on Facebook and Instagram.

Regularly share engaging content on your social media to attract and retain the attention of your target audience. This includes content such as:

• Brief descriptions/facts/guides of topics to be discussed in upcoming episodes.
• Teaser clips of upcoming episodes of the show.
• Behind-the-scenes footage of the filming of your show.
• Highlights from previous episodes.

You can even share memes relevant to the genre of your talk show to keep your social media accounts fun and relatable. Memes are also great for organically reaching out to newer audiences: if your current followers like your memes, they might share them with their friends who don’t know about your talk show and don’t follow your accounts. In other words, you can potentially reach a large audience without spending any money on advertising.

With PosterMyWall, you can create engaging content for your social media accounts in no time. Browse through the professionally designed social media templates, select the ones that closely match the image and voice of your talk show, and customize them to convey your messaging. Then you can easily publish them on your Facebook, Twitter, and Instagram accounts directly from PosterMyWall.

YouTube and podcasting platforms

Ensure that people don’t miss out on any episode of your show by making them available on YouTube.

Leverage the power of video content by creating a YouTube channel for your talk show. Upload full episodes and teaser trailers to keep your audience hooked to your talk show. We also recommend creating YouTube shorts with snippets of your talk show, which can prompt your audience to watch previous episodes on YouTube or tune in to upcoming live episodes.

Encourage listeners to subscribe, rate, and leave reviews to boost your show’s visibility.

Convert your talk show episodes into podcasts and distribute them on popular platforms like Spotify, Apple Podcasts, and Google Podcasts. This is another way to enable people to listen to your talk show whenever it is convenient for them. 

Live Q&As and webinars

Host live Q&A sessions, polls, or discussions on social media platforms to engage with your audience in real-time. Social media platforms such as Instagram and Facebook allow users to conduct live sessions and save them on their profiles for people to watch again.

Encourage viewers to submit questions or topics for discussion, creating a sense of community around your show.

These opportunities for having two-way communication with your audience are not only great for connecting with your audience, but also for gathering feedback on your show. This will help you to tailor your show to resonate better with your audience.

Collaborate with Influencers and Guests

Partner with influencers or individuals with a significant online following to promote your talk show. They have highly engaged and loyal followers who trust and value their opinions. So, if an influencer recommends your show as a must-watch, their followers who didn’t know about your talk show would also be interested in tuning in to your upcoming episodes.

Additionally, ask your well-known guests to cross-promote your show’s episodes to their own online audience.

Facilitate influencers and guests in promoting your show by providing them with important information such as the days and times when your talk show airs on a TV channel/podcasting platform, along with links to your social media accounts and YouTube channel.

Paid ads

Running ad campaigns on social media platforms is a surefire way to reach out to newer audiences. Social media algorithms favor paid content over organic marketing efforts; with paid ads, you will have the undivided attention of your target audience on social media.

Social media sites such as Facebook and Instagram allow you to narrowly define your target audience by specifying their interests (i.e., topics discussed on your talk show), demographic characteristics (age group, location, and gender), and behaviors. Then your ad is shown to people who are most likely to be interested in watching it.

Based on an ad’s performance (impressions, profile follows/likes, shares of the ad), you can lengthen or shorten the duration of the campaign.

Conclusion

Promoting your talk show online is imperative for growing your audience. Content marketing, a YouTube channel, podcasts, collaborations with influencers/guests, live Q&A sessions, and paid ads are the most effective ways of doing so.

By following the tips mentioned in this blog, you can successfully implement all of these marketing techniques to successfully promote your talk show.