How to Get Quality Leads Through Pay Per Click

You have invested thousands of bucks in running a successful PPC campaign. But now you want to generate quality leads through the Pay Per Click campaign; then, you must apply some techniques. You will get a considerable number of leads after implementing the tips given here.


It will happen only when you start inspecting your results and analyze deeply. However, when you find that you are getting enough leads, they are just junk leads, and only a few are converting then what to do. It means that the ROI you are getting is not satisfactory. 


Let us know how to get quality leads via PPC marketing.


Target Relevant Keywords


Most of the digital marketing agencies in Dubai make a mistake not to target relevant keywords. Keywords are the soul of any paid campaign. But that doesn’t mean you can place keyword. It must be relevant and suitable for your business. So it is highly advised to target the most prominent keyword. You can take the help of keyword research tools to search the best keywords suggestion. It will be significant to influence quality leads to the sales funnel mechanism. 


Let’s understand this by an example.


Suppose you have a car rental business, and you are using a keyword such as “vehicle rental service” automobile rental service and so on. Well, these keywords will surely acquire lead for you, but the problem is that people have clicked your ad for vehicle rental service. Now you don’t identify which type of vehicle they want. So in such a case, always use specific keywords such as car rental. You can add suffix and prefix as per your convenience. Exclude negative keywords that can burn your budget. Like if someone searches car rental wallpaper, car rental website, car rental images, etc. then they are not relevant for your business. You need to add the negative keywords on the exclusion section of the marketing campaign


 Inspect Your Keywords and Ads


Well, if you consult a PPC agency Dubai company, they will tell you the importance of keyword testing. It is important to test your keywords for PPC campaign. You can see your account, which of the keywords is performing excellently. In which keywords have the more chance to grab the customer to your website. You need to inspect the keywords and your ad so that you can get more substantial leads.  


By conducting keyword and ad copy tests, you can bring huge advancement in your conversion and CTR. You must have sufficient data with your business objective have arithmetical authenticity before doing tests. The test must have a timeline that allows you to acquire precious data.     


Develop Customized Landing Pages for Your Ads

customised landing page


With the help of pay per click marketing companies, you can customize the landing page. When a user clicks on your ad, it will redirect to the landing page, and the bid amount gets deducted. But it doesn’t mean that you have done your duty. You can increase the quality of leads by optimizing landing pages based on customer’s requirements. If it is possible, then you should create a separate landing page for each ad group.  



Do competitor analysis For Keyword suggestion. 


There are several keyword research tools and applications to provide relevant keyword suggestions. For pay per click marketing, you must do competitor analysis other than using keyword research tools. Use prominent research tools to know about your competitors. These tools will provide information about your competitors, such as keywords they utilize, which of the keywords are performing well the search engine. Use competitor keywords and LSI keywords




In case your PPC marketing is performing great, but it is not converting the sales, then you can apply these methods. These tips will help you to increase your lead quality. By applying these techniques, there is a high possibility that you don’t have to spend money on poor quality leads.  

Donald Jackson

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