If you’re considering hiring an SEO service to assist with inbound lead creation, you’re undoubtedly wondering what the advantages are. I’ve spent my whole career judging the performance of SEO services, including reigning over the largest in the San Francisco Bay Area, so I’m pretty clear on when hiring one is a smart option.
This essay will discuss the advantages and disadvantages of hiring an SEO firm. It will then explain which firms are good candidates for working with SEO services and which organizations should avoid doing so.
What is An SEO Agency?
An SEO agency is a firm that specializes in search engine optimization, or getting your site to rank higher in Google’s search results for terms entered by people who are interested in buying what you’re selling.
Because there are minimal professional criteria for beginning practice as just a doctor, architect, or even realtor, the professionalism in this field varies greatly. If I’m being honest, my suspicion develops a little when I meet somebody who operates an SEO business until I learn more. Is this a one- or two-person SEO firm with a culture, experience leadership, and a well-vetted team, or a reputable SEO firm with a culture, experience leadership, and a well-vetted team that may not exist in a few months?
At least ten employees (indicating they’re good enough at what they’re doing to build a viable, long-term business), a detailed campaign statement of work (see below), positive Glassdoor evaluations (if employees are happy, your advertising is more likely to succeed), and cost that fits your budget are all things you should look for in an SEO agency.
What You Can Expect From An SEO Engagement
SEO campaigns can range from one technical SEO engagement to multi-year engagements in which the firm manages the organic lead generation, strategy, AdWords, and content development. Depending on your goals, any of these campaigns are appropriate; however, you should avoid companies that fall somewhere in the center, making a few adjustments to the website, and then doing periodic content marketing. When an SEO strategy fails, it’s usually due to a lack of one or more of the following factors:
l Strategy: establishing a hub-and-spoke paradigm that focuses on transactional, long-tail keywords that lead to MQLs
l Keyword research: Finding low-volume, high-value keywords requires a large amount of effort spent using keyword tools and considering the search intent of terms.
l Quality content production: Taking the time to learn all there is to know about the client’s business, finding a writer with real industry knowledge, and creating the finest piece of content that has ever been published online in response to each keyword’s search intent.
Choosing an SEO Company
By now, you must have a clearer notion of whether or not hiring an SEO service is a good idea for your business. You can make an appointment with us if you want to learn something about our agency in particular. We pride ourselves on being the best at what we do, and we are based in the Sf Bay Area. Toni Marino, Manchester design studio multi-disciplinary approach integrates brand identity, web design, video, and digital marketing.