It is essential for digital branding initiatives to go beyond standard metrics such as impressions, clicks, frequency, and reach in order to measure impact and effect on the perception of consumers.
Vivid Ads suggests that business owners who are concerned about the cost of vinyl wraps consider the flip side of coin, which is that a lack of brand awareness results in a loss of revenue.
Haffly, a former marketing manager at Signature Heating, Air Conditioning and Plumbing in West Chester, Pennsylvania, says that the company has always wrapped all of its vehicles. “We’ve always had all of our trucks wrapped.” Granite Comfort, who just completed the acquisition of the business, has appointed Haffly to the position of director of integration.
According to her, “it’s the least expensive tool you can use to acquire the most amount of exposure,” and “you can utilize it to gain the biggest amount of exposure.” “Wrapped trucks are like moving billboards because they advertise your firm no matter where they travel, and they catch people’s attention.” It’s possible that you won’t gain from it right there and then. But doing so will keep you at the forefront of those individuals’ minds should they ever have a need for a contractor.
Trade Show Displays that vinyl wraps are the most effective type of visual advertising available to contractors in today’s business sector.
Why the design of your truck wrap is terrible
In point of fact, vinyl wraps have the ability to make a small firm with, example, three trucks seem like a much larger corporation. This is appealing to clients who perceive size as a sign of success because larger businesses tend to provide more products and services. It’s been dubbed the “multiplier effect,” and according to O’Hare-Zika, all it takes is four vans with identical branding to drive hundreds of miles each day while making six to eight or so service visits to generate a significant amount of exposure.
She claims that customers regularly inform them that their clients comment that “I see your vans everywhere.”
Attracting the gaze
Signature was established in 2008 and currently operates approximately 30 service vans of varying capacities. Wrapping a car can cost as little as $2,200, wrapping a service van can cost approximately $4,200, and wrapping a larger box truck can cost approximately $5,000. According to Haffly, the Signage have been worth every penny of the approximately one hundred thousand dollars that the company has spent on them over the past thirteen years.
According to Haffly, the wraps enable Signature to reach a wide target demographic at a low cost because the firm’s vehicles travel an average of approximately 400,000 miles each year, which means that the company may advertise to them.
She explains that all you need is a wrap that has your company’s name on it for people to remember your business. If you absolutely must add a phone number, the best place to put it is on the back door, because the only individuals who will have time to jot it down are the ones who are stopped behind you.