360 degree digital marketing campaigns relate to the consistent branding of a product across all channels, including television, radio, newspapers, and the internet. It immediately addresses the intended audience.
Today, we’ll talk about how to deploy 360 degree digital marketing for your organization. Let’s get started:
- SEARCH ENGINE OPTIMIZATION (SEO)
It’s critical that you recognise the value of hiring an SEO expert, as they can help you attract new customers. Hiring someone who specializes in analyzing marketing structures could be critical to early exposure and interaction. This contributes to the goal of developing a 360 degree digital marketing strategy..
- Social Media
One of the most effective strategies to increase your online presence is to utilize all of the social media channels that your target audience uses. Twitter and Facebook are fantastic for promoting your content at a cheap cost per click (CPC), while Instagram is great for promoting lifestyle brands. Social media networks like LinkedIn can help you generate higher-quality business and B2B leads..
If you’re creating a landing page or service page with a web form, you must provide an exceptional and smooth user experience. Make sure to include call-to-actions on all of your traffic websites pages, such as services pages and blog posts. This will generate leads that you can then enter into your CRM and nurture.
- PPC Advertising- Pay Per Click
Do you know that the top three paid advertisement positions receive 41% of all clicks in search engine results? Perhaps now is the time to get into digital marketing by utilizing PPC to efficiently promote your little or large business.
You pay for each click on your banner, video, social media post, and, of course, the text advertising in search engine results using PPC. PPC is unique in that it allows you to target your audience with ease and precision, and you may see results in a short amount of time.
- Content Marketing and High Quality Content
One of the most important tools at your disposal is content – how you create it and what kind of content you create. Infographics, videos, podcasts, social media, how-to guides, blog articles, and eBooks are all good ways to gauge the audience’s reaction and generate leads.
6. Inbound Lead Nurturing
Conduct In-depth market research and generate material (blog posts, ebooks, whitepapers, checklists and so on) that addresses customer problems at each stage of the sales funnel. Inbound lead nurturing entails giving relevant, trustworthy, and high-quality content to leads in your database.
7. Outbound email campaigns
Email marketing is also a great method to stay in touch with current customers, build trust, and build relationships with prospects. With targeted content that reacts directly to their problem points, email marketing allows you to generate prospects.
This type of lead nurturing technique can be automated to take place at any time of day or night.
8. Customer Relationship Management
Consumer relations will be an important aspect of your digital marketing strategy. Consider how you’ll keep attracting and retaining customers so they’ll stay on board with your goods and services. This is directly related to current CRM solutions, such as Salesforce and Salesforce Plus.
Please contact Pearl Lemon Group if you are seeking digital marketing services to help you grow your business. With a combined 25+ years of SEO experience,Pearl Lemon Group has a proven track record of delivering Outcomes for clients.