WhatsApp marketing is persuasive messaging sent via WhatsApp to encourage people to follow you on social media, give a review, make a purchase, refer a friend, etc., through WhatsApp messages. This type of marketing is particularly useful for B2C brands targeting customers in emerging markets like Brazil, India, Indonesia, Mexico, Nigeria, Pakistan, Philippines, South Africa, Thailand, Turkey, and Vietnam.
In addition to being easy to use, WhatsApp allows marketers to reach large numbers of potential customers quickly and efficiently. Because it uses SMS technology, it is often free to send, and there are no limits on how many times a person can receive a message.With the WhatsApp CRM, it’s easy to stay up-to-date on your customer’s needs and stay in touch with them. And since WhatsApp is owned by Facebook, it offers a way to connect directly with consumers without having to rely on third parties.
What is WhatsApp Marketing?
WhatsApp marketing is a type of digital advertising that uses messaging apps like WhatsApp to persuade someone to take action towards you—following your brand on social media; giving testimonials, sharing reviews, making purchases, referring friends—through WhatsApp messages. WhatsApp marketing is persuasive because it reaches people directly, without having to go through a salesperson or intermediary.
4 Key Benefits of WhatsApp Marketing
WhatsApp is now used by over 2 billion people worldwide. This makes it one of the most popular messaging apps out there. With the help of its APIs, businesses are able to integrate WhatsApp into their campaigns and gain access to a large audience.
Here are four key benefits of using WhatsApp for marketing:
1. Reach More People – WhatsApp allows you to reach more people than ever before. You don’t just reach those who already know about your brand; you can also find potential clients who haven’t heard of you yet.
2. Easy Integration – WhatsApp offers a number of features that allow for quick integration into your existing marketing strategies. For example, you can easily add a link to your website within messages.
3. Responsive Customer Service – A lot of companies offer customer support via phone calls. However, WhatsApp enables you to provide better customer support because you can respond quickly to questions directly within the app itself.
4. Engagement Opportunities – You can engage with your customers in ways that weren’t possible before. For instance, you could give away free samples of your product and ask your fans to take pictures of themselves while holding up the sample.
WAPlus – A Free WhatsApp CRM Tool
The WAPlus tool helps you manage all your contacts from WhatsApp. It’s completely free and requires no setup. All you need to do is install the app on your smartphone and then log in with your account details. Once logged in, you’ll be able to see all your contacts’ information including name, profile picture, status (online/offline), last seen, and much more.
You can also create new contacts, invite them to join your group chats, share files, photos, videos, links, and even voice notes. If you want to keep track of what they’re saying about you, you can view their messages and read their comments.
The best part is that this tool works across different platforms so you can access all your data from anywhere at any time.
WAPlus Sender – Free WA Auto Sender for Bulk Messages
If you have a business that sends bulk messages to multiple users at once, you should consider using the WAPlus sender. The tool comes with an auto-sender feature which lets you set the frequency of sending messages automatically. WhatsApp sender is a fast and easy way to send messages on WhatsApp.
This means that whenever you launch the tool, it will start sending messages to your recipients automatically. You can choose the amount of time between each message and decide whether you’d like to send only during certain times of the day.
Once you’ve chosen the settings, you can save them as templates and use them again later. You can also edit these templates if needed.
To make sure that your messages get delivered properly, you can check the delivery report after every message. You can also receive reports when your recipient doesn’t open the message.
No Spam Folder, No ignored messages
Email inboxes are heavily guarded by spam filters. They often block genuine messages from reaching people because they don’t want to waste time reading junk emails. But what happens when you send out a promotional email and forget about it? You might find yourself in a situation where nobody receives your message.
In reality, most companies receive hundreds of thousands of emails every day, but many of those are just deleted without being read. If you’re trying to reach someone, chances are that person isn’t checking his/her inbox daily. And even if they do check it regularly, there’s always something else competing for attention.
That’s why SMS came into existence. In fact, it’s still used today, especially in developing countries. It’s cheap, easy to use, and doesn’t require much effort to set up. Plus, it’s free for everyone.
But SMS has limitations. For starters, it’s limited to 160 characters. This makes it hard to include longer text messages. Also, since it’s short, it’s difficult to convey complex information.
Increase conversions & thus higher revenue
A recent study conducted by MailChimp revealed that there are over 487 million people using WhatsApp in India alone. This makes WhatsApp the largest mobile messaging app in India. In fact, according to the same study, WhatsApp is used by almost every second Indian smartphone user. So what does this mean for businesses? A lot. Here are some key takeaways from the report:
- Over half of all conversations in India happen via WhatsApp.
- Businesses need to make sure that they reach out to their customers via WhatsApp.
- People prefer communicating via WhatsApp rather than SMS or email.
- Email marketing doesn’t work well anymore.
- More than 80% of messages sent by businesses don’t get read.
Flexibility to choose from multiple message formats (Text, Image, Voice, Video, and more!)
WhatsApp now lets you send messages in multiple formats like Text, Images, Videos, and even PDF files. You can use one format for some types of communications while another format works better for others. For example, you might want to send a photo of your meal to someone who prefers seeing it in person over viewing it online.
You can also send voice recordings and video clips via WhatsApp. If you want to include a file attachment such as a document or presentation, you can do that too.
Conclusion
If you’re looking to grow your business, then you should be thinking about how you can leverage WhatsApp. The platform offers an excellent opportunity to connect with potential clients and increase sales.
