10 ways to get quality backlinks
Backlinks are not in vain the topic of a good half of articles devoted to SEO: the link profile of a site plays an important role in promotion. At the same time, link buy makes up a notable proportion of your overall Search engine optimization budget – Get High-Quality Backlinks
Initially, As part of our post, we will tell you how to save money on buying backlinks and share 15 different ways to get backlinks to your site for free (or almost free).
1. Social networks
Using social media is one of the easiest and most affordable ways to get backlinks and increase the visibility of a company (brand) in search results. Therefore, some social platforms allow you to get a do-follow link, some exclusively nofollow link. Although the value of the former is significantly higher, do not underestimate the second type of links: a natural link profile should include not only dofollow but also nofollow links.
2. Blogging platforms
Independent blogging platforms, as well as blogging services from leading search engines, can also generate backlinks and additional traffic. When posting your publications on them, do not forget that publishing the same content on all platforms will not play into your hands. Also, each of the sites has its unique features that should be taken into account when developing content.
3. Services of questions and answers
The main usefulness of Q&A services in the context of promoting your website or brand lies not so much in generating backlinks as in increasing awareness, as well as directing traffic to the landing page. As a rule, Q&A services automatically assign rel = “nofollow” attribute to all links, but this does not mean at all that your site does not need such links.
Several main Q&A services deserve special attention, which can be useful for promoting your projects:
Answer on forums using links is the simplest and most common link-building method. In other words, To use it, you just need to find relevant forums with topics that are most suitable for your niche.
First, you need to check:
In the process of writing a comment, pay attention to the rules of each forum: some of them suggest that the user must earn a certain reputation for post links, or they exclude this possibility altogether. Violation of the rules may result in a temporary and even life-long ban.
5. Sites with listings of companies/products
If the topic of ratings or lists (products/companies/tools) is relevant in your industry, you can analyze the existing options and try to supplement them with your product with a link to the site.
To find all the most popular niche listings, you can use one of Serpstat’s tools – Keyword Analysis → SERP Analysis → Top by Keyword.
How your site is added to the list will depend on the format of the list itself. If it is in the form of an article, you will need to contact the author directly. So if it is generated automatically, complete all the necessary procedures for registering your site (product) to get into the overall rating.
6. Guest posts or blog posts on themed media
The section “Blog” in thematic media can be considered the next link in the evolution of “author’s columns” and the heading “letters from readers” in classical print media. The only difference is that posting is now much easier than it used to be. Now, to publish, it is enough to log in, download the material, taking care of the formatting and the presence of the necessary links, and click on the “Publish” button.
Secondly, A similar scheme works successfully concerning such niche media as, for example, VC.RU and Spark. Within the framework of these two projects, user-generated content undergoes basic moderation. But does not require lengthy approvals and large-scale editing. On the one hand, this is the perfect way to leave an organic link on a trusted site. And on the other, to earn great traffic directly from the site’s news feed and organic search.
In short, whatever one may say, publishing on blogs of popular niche media is a profitable venture :). On your part, it will only take time and a little effort to write unique. And valuable content that must be approved for publication by the moderators of the selected site.
7. Link building by broken links
If generating content for external sites or posting it turns out to be problematic (you run out of ideas for publications. Or the site owner asks for too high a price). You can use another link-building technique. It involves searching for broken links on the sites you are interested in. And then replacing them with correct working links – already to your site, of course. The method includes several stages:
- We select sites.
- We conduct a technical audit of selected sites in Netpeak Spider to find broken links.
- So we unload and analyze broken links.
- We write to the author (owner) of the blog and propose to write new material of similar content so that it can be referred to and, thus, organically replace the broken link.
8. Placement of reviews on the sites of services that you use
Many foreign companies that provide goods or services for business willingly post reviews of their users, indicating along with the name of the company or website, which is especially important for us.
Take advantage of this little conceited weakness and ask your colleagues to leave reviews on the sites of all the services you use in your work.
9. Participation in conferences and specialized events
Participation in specialized events can not only benefit you in terms of traditional PR. But also open up additional opportunities for link building. Similarly, send a representative as a speaker, become a data accomplice or support. And you are ensured to get your esteemed backlinks from the occasion site. So remember to voice the prerequisites for joins toward the beginning of a collaboration with the coordinators of the occasion.
10. Collaboration with bloggers
In an ideal world, affiliate (advertising) materials on blogs include an active dofollow link (and not even one). And therefore are of interest to both content marketers and SEO specialists.
Is this method free? If your company has sufficient authority on social networks or a large base of email subscribers, the blogger’s PR on your part can be a good argument for cooperation. Otherwise, you can always offer a barter payment format if the blogger might really need your product.
The formation of a link profile is one of the most resource-intensive processes in search engine optimization. However, you can avoid significant financial costs by using free backlink sources. These include:
Know other free sources of quality backlinks? Share your experience and we’ll be happy to add your recommendations to the list.
If you still have any questions, do not hesitate to ask them in the comments below the post: we will try to answer them as fully as possible.